Berlin meets LA in our office design for the dynamic yoga-inspired fitness startup Asana Rebel. At the core of the company is video content with a strong Californian influence (think sun-drenched workouts) – its base is, however, in Berlin.
The founders 3-word brief – “industrial, California, concrete” – left a lot of room for creativity. We started by redesigning the floorplan – previously the space was split into many smaller rooms, completely covered in green carpeting and strip lighting. We opened up the space into three large sections and some smaller meeting rooms and call booths.
We were extremely satisfied by the communication flow, the end result and the value for money we got from Kathy's work. Highly recommendable. We will continue to work together. – Pascal
The industrial lamps above the work spaces are offset by the red Muuto lamps which define the walkways. The custom-built pieces like the dining table, laptop ledges and wall brackets were designed to use the same shade of red as the lamps & thus create more unity between the spaces.
Although the design is minimal in its approach, utilising black-framed glass partitions and bold floral wallpaper that is repeated throughout the space adds a bold punch.
As startup life can be taxing, the founders wanted to ensure that there were enough “breakout-spaces” to encourage creativity. The big teal chairs double up as seating for visitors and a comfy alternative place for employees to grab their noise-cancelling headphones and sit for a few hours with their laptop.